Pastoral Dhanda: building artisanal enterprises

Pastoral communities produce a range of artisanal byproducts including ghee, cheese, mawa, peda, chaas (buttermilk) and such like due to the absence of milk markets and in a bid to extend the shelf life of surplus milk. CfP works to facilitate enterprises that develop such products with the overarching objective of extending the range of stakeholders invested in building pastoralism-linked dairy value chains, thereby strengthening the possibilities for dairy-linked pastoral livelihoods.
Herders deposit milk at a collection centre © Nipun Prabhakar
CfP hopes to partner with NGOs, governments, the private sector, dairy cooperatives and dairy technologists in Rajasthan, Gujarat, Uttarakhand and Himachal Pradesh to facilitate young enterprises in procuring, processing and marketing a range of pastoral dairy byproducts
We believe there is considerable potential for entrepreneurship linked to these artisanal products. The value added dairy market in India is growing at over 20% annually, with significant urban interest in niche products such as cheeses, ghees, ice creams, milk powder and so on. This growth is driven almost entirely on the back of milk production from intensively managed cow and buffalo dairies.

India also has the second largest population of goats (148 million), the third largest population of sheep (74 million) in the world, and a large number of free-ranging camels (250,000), most of them managed by pastoral communities. A tiny fraction of these populations participate in the Indian dairy market. Not surprisingly, the bulk of high-value cheese consumed in India, such as feta, is imported and sheep, goat and camel milk cheese remain largely unexplored. Equally, there have been few attempts to market a wide range of local artisanal cheeses such as the Churpi (Kalimpong) and Kalari (Kashmir), besides sweets like mawa (thickly condensed milk) and pedas (made of mawa) produced by Indian pastoralists.

While we are still at a preliminary stage, we anticipate working closely with a range of entrepreneurs to explore the potential in marketing artisanal cheeses, ghees and sweets produced by pastoral societies; goat, camel and sheep milk cheeses developed by professional cheese makers; and milk that might be sold to meet niche demand which seeks to benefit from the therapeutic values associated with goat and camel milk.

In the long run, we assume that success in this area of our work will accelerate the bulk milk procurement being undertaken by agencies such as Amul.
Camel dairy products by Amul and Aadvik Foods
Collaborating with Käse to produce artisanal cheeses

Partners and types of collaborations

ALC

Identifying a range of potential entrepreneurs in Gujarat; piloting the marketing of pastoral artisanal products in tier 1 and tier 2 cities
Gujarat
rajasthan

AADVIK Foods 
Pvt. Limited

Marketing a range of products derived from camel and goat milk
Gujarat
rajasthan

Käse

Production and the marketing of specialized pastoral cheeses
Gujarat
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